Branding now goes beyond making cute keychains – companies are looking into science popularization to appropriately share what they are doing and why it’s important. That is the purpose of the VERSO channel for Veolia: communicating the backstage of ecological transformation talking about recycling, water consumption, energy or air quality.
Our influencer Galactic Chloé was happy to collaborate on the making and presenting of this channel. She travelled to the studio in Paris and other Veolia research establishments to present scientific aspects of plastic recyclability, energy basic concepts or biodiversity challenges.
“When Veolia launched its new YouTube channel Verso, aimed at raising awareness and educating the general public about environmental issues, we were looking for the best ambassadors to embody the channel with charisma, passion and solid scientific expertise. Our aim was to make complex scientific subjects accessible and entertaining for the younger generation, aged 18 to 35. It was during this quest that I was lucky enough to meet Chloé. Chloé is passionate about space and popularization, and her engineering background means that she pays particular attention to scientific rigor. Chloé has a strong ability to make complex subjects intelligible and interesting. Her delivery is both captivating and natural, enabling everyone to learn with pedagogy, and her unwavering commitment to protecting our planet is reflected in every one of her talks. We are therefore fortunate to count Chloé among our influencer ambassadors, not only because she embodies our content with simplicity, benevolence and scientific rigor, but also because she advises us on the platform’s best practices and the best way to engage our communities.”
– Robert Lozano, Head of Group Digital Communications
